New Magazine Launching 2010 Asks Hawaii to Decide Cover
Honolulu, Hawaii—FLUX Hawaii Magazine, a new lifestyle magazine in Hawaii slated to launch January 2010, has put the cover of its premiere issue in the hands of the public. The magazine asked five local artists to answer the question, “Where is Hawaii transitioning to?” Their responses came graphically using a variety of different mediums, including paint, digital, photography, prints and even toilet paper.
From now until November 15, FLUX Hawaii invites viewers to vote for their favorite cover art by Eugene “Eukarezt” Kristofher, Sonny Ganaden, Haj Gollestani, Landon Osamu and Yumi Vong. Art will be displayed at Fresh Café and viewers can vote online at www.fluxhawaii.com/features.
FLUX Hawaii is the brainchild of Lisa Yamada and Cody Matsukawa, who both found themselves scrambling for jobs in a jobless economy. Also on board is Ara Laylo, former production manager for SMART Magazine, which folded earlier this year.
“There was no magazine locally that I felt appealed to me and my demographic currently in the marketplace,” said Yamada, who is the publisher and editor. “I decided to take a chance and go for it.”
The magazine targets 21-to-45-year-olds, and “seeks to reorient how people think about Hawaii in terms of fashion, food, art, music and travel, both locally and abroad,” Yamada explained of the magazine’s vision. “FLUX is about reflecting a city in continued flux and portraying the influx of peoples, places and trends that make our home so diverse.”
Look for FLUX Hawaii on stands January 2010. For more information, visit their website at www.fluxhawaii.com.